Quietpricing.
Cleartradeoffs.
Every plan is priced in INR with GST included. Starter proves the output. Core is the first fully operational Roovero plan. Growth and Studio expand video, engagement, and publishing depth.
Free
Proof of workflow, no reels
Trying the workflow before moving into a paid operating model
- –8 watermarked statics per month
- –Calendar released two posts per week
- –WhatsApp share
- –No reels, no carousels, no Meta connect
Starter
Daily content with a low-cost reel test lane
Founders who need consistent output before they need the Meta stack
- –30 posts per month delivered daily
- –26 statics, 3 carousels, 1 reel
- –10 AI image edits
- –5 screenshot analytics credits
- –Brand-photo generation lane
- –Avatar videos available as one-time purchase
Core
The operational plan for publishing and analytics
Brands that want approvals, publishing, and reporting in one system
- –Meta connect, auto-publish, and analytics
- –30 posts per month with 7 carousels and 2 reels
- –15 AI image edits
- –10 screenshot analytics credits
- –1 competitor tracking slot
- –Preference learning for the next calendar cycle
Growth
More video, competitor intelligence, and engagement assist
Brands leaning hard into reels, response speed, and category pressure
- –5 reels per month with 20-second max
- –10 carousels and 25 AI edits
- –50 AI comment reply generations
- –20 screenshot analytics credits
- –3 competitor slots
- –Built for heavier campaign motion and response velocity
Studio
Two posts a day with premium queue priority
High-volume operators who want the fullest Roovero surface
- –Roughly 2 posts per day
- –8 reels, 12 carousels, and 80 edit credits
- –30-second reel max
- –1 avatar video included
- –200 AI comment reply generations
- –Priority queue and deeper competitor coverage
All prices are GST inclusive. Razorpay processing fees are separate and accounted for in the internal margin model.
Expandcapacitywithoutchangingplans.
Monthly add-ons increase specific quotas. One-time purchases cover campaign spikes without changing the base plan.
Monthly recurring
+5 reel credits
Adds 5 reel credits at the plan default seconds
Eligibility: Starter+
20s reel unlock
Unlocks 20-second max for eligible reel plans
Eligibility: Growth+
30s reel unlock
Unlocks 30-second max for eligible reel plans
Eligibility: Studio+
+5 carousel credits
Adds 5 monthly carousel credits
Eligibility: Starter+
+20 edit credits
Adds 20 monthly AI image edits
Eligibility: Starter+
+10 brand photo uses
Adds 10 brand-reference generation uses
Eligibility: Starter+
One-time purchases
1 avatar video
One avatar video credit
Eligibility: Starter+
1 reel credit
One 10-second reel credit
Eligibility: Starter+
1 reel at 20s
One 20-second reel credit
Eligibility: Growth+
1 carousel
One carousel credit
Eligibility: Starter+
10 edit credits
Ten edit credits that expire at period end
Eligibility: Starter+
20 AI reply generations
Twenty AI comment reply generations
Eligibility: Growth+
Commonquestions
Can I cancel anytime?
Yes. Cancel from inside the Roovero app any time. Your subscription continues until the end of the billing period.
Which plan should most brands start with?
Core is the right starting point for serious brands — it is the first plan that unlocks Meta connect, auto-publish, and analytics.
Are taxes already included?
Yes. Every listed INR price is GST-inclusive. The GST portion is disclosed separately at checkout.
Do add-ons replace a higher plan?
No. Add-ons expand specific quotas. The underlying plan still governs publishing surface, comment tools, and overall reel limits.
How are longer reels handled?
Growth includes 20-second reel support and Studio includes 30-second support. Reel length unlocks are governed by plan tier.